How to support independent businesses this Christmas
Instead of relying on big companies, why not champion an independent retailer?
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The past few years have altered how and what we spend.
Where department or chain stores win on volume and price, small businesses shine in diversity, uniqueness, and a personal touch. You may pay more for these goods versus similar items at chain retailers, but you’re paying for the peace of mind that comes with ethical and personal values. Many small businesses are run by just one person, so you could be making a huge difference to their business by shopping from them.
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Many new business owners launch alone and fill every role in the business, including customer service. The good ones will bend over backward for each shopper—because every customer really matters when you’re small.
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Smaller independent businesses may have a shorter manufacturer-to-consumer journey, meaning there is more transparency in ingredients, materials, and the source of the products you buy. Small businesses are often makers, producing goods locally.
So, how can we all help and be the difference we want to see in our communities? How can we help these independent businesses thrive so they can inspire the younger generation to chase their dreams and think creatively about their careers and income?
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Get Curious
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Take a look around while you’re out walking in your neighbourhood. Is there a small lifestyle store you haven’t noticed before? An independent bookshop you haven’t visited? Check with neighbours and review sites to discover local spots that may become your new favourite small business.
Small businesses today are facing increasing competition, higher cost across the board, and lower return on advertising spend.
Most towns and neighbourhoods have community pages set up on social media which are a great place to ask for local recommendations. Facebook groups are a great way to instantly connect to the people, businesses, and happenings near your home.
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Word Of Mouth
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Brands with a small budget rely on their loyal customers to help spread the word via peer-to-peer and social referrals. Word of mouth is one of the most valuable marketing tools for small businesses, so make sure to spread the word and share the love.
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Reviews
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It’s free to leave reviews on sites such as TripAdvisor, Google or social media. It only takes a few minutes - but the benefit to the business could be huge and could help them to attract more custom. So if you have had a good experience with a company, let others know about it by leaving a review.
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Share Your Experience Online
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While others in your circles may be looking for ideas, it’s beneficial to share an anecdote about a positive experience, post an unboxing video, or submit positive reviews of products you’ve purchased from small businesses. Tag your friends in post that they may be interested in. Help to build a strong online community.
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Plan Ahead
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Larger retailers have made it easy to shop, with incentives like Amazon’s free next-day shipping. But if you have a little more time to wait, you can find unique, handmade, or sustainable alternatives from small businesses.
Why do you love to support independent businesses? Let us know in the comments below, we love to hear your thoughts.
Kay
Small businesses put their heart and soul into their work. Big business is just about profit. I like to support their effort and passion.